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Most Important Adwords Tips
First of all, you must be
patient and able to lose money while testing and learning all
the tricks.
Adwords Tip
#1:
Use
exact match first and see if you get plenty of clicks. Be very
careful with Broad Match. You might lose a lot of money. When
you are using Broad Match, make use of negative keywords to
exclude keywords that don’t relate to your offer. Furthermore,
when using exact match, you will most likely see a much higher
click-through-rate (CTR).
Adwords Tip
#2:
Pay
attention to the quality score of your website. If it is not at
least 7 out of 10, you are wasting a lot of money since you are
paying more for a click than necessary. Try to aim for a score
of 9. If your website has a quality score of 9, there is no
need to aim for a 10 except if you have too much time and don’t
know what else to do.
Adwords Tip
#3:
Always split test your ads. You can easily
write two ads. 50% of the time, one ad gets shown and the
remaining 50% of the time your other ad appears. After a while,
you will see a clear winner in terms of the CTR. Keep the
winner and write a new ad. Try to beat the winning
ad.
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